The Choice between PPC and SEO

Digital Marketing has two main services- PPC (Pay per Click) and SEO (Search Engine Optimisation) in which market websites across the internet. Both operate differently and even though they both complement each other when used together, some businesses won’t operate to use them both in concurrence with each other. They choose one over the other.

SEO is a set of strategies in ensuring that a website gets marketed properly across the search engines with keyword analysis and promotions to push the website further. Generally paid in a monthly fee, SEO is best done by a professional company and enhances the website’s/companies visibility across the search engines.

PPC is a form of monetary advertising in which for every click that is directed to a website will enable the website owner money hence pay per click advertising. It is useful as a form of advertising for websites rather than market the website. It can help promotion as advertisers bid on keywords-the popular keywords and phrases gain more attention from website users.

Overall, both PPC and SEO are very different services in which work very well together. They both can increase a website’s popularity through marketing and promotion. SEO is a much more rounded service that offers more on promotion and marketing. However, PPC is a guaranteed form of money making for a website in which with the right keywords and phrases, the website could benefit in the short term far more than SEO.